The development of user interfaces is built to create its most attractive and convenient for optimizing its interaction with the user.

Here the main requirements are convenience, practicality and intuitive understandability.


At this moment it's concepts such as UX and UI design come into play, which are often confused. Let's consider each of them separately and define their key moments.

UX design

User Experience Design includes various UX components: information architecture, interaction design, graphic design and content.

The main issues solved by UX design:

  • Setting goals and objectives - which do we need to achieve in the end?

  • Selection of suitable UX tools for the implementation of goals

  • Development of a product that is as user-friendly and easy-to-reach as the target audience

  • The analysis of the final result - whether the product meets the expectations of the customer and how high the level of user satisfaction.

It's the competent thoughtfulness of all the details at these stages that will make it possible to create an army of admirers of your product. A vivid example here is the company Apple, which went on this path.

UI design

User Interface Design is a narrower concept that includes a certain set of graphically designed technical elements (buttons, checkboxes, selectors and other fields). Its task is to help the user to organize interaction with the program / site. To date, there are some rules for UI design:

  • Organizationality of interface elements. This means that they must be logically structured and interrelated.

  •   Grouping of interface elements. It implies the integration into groups of logically related elements (menus, forms).

  •  Alignment of interface elements. It is difficult to imagine that a poorly aligned interface can be convenient for someone!

  •  A single style of interface elements. Style design plays an important role, because it is stored in the user's memory.

  •   Availability of free space. This allows you to delineate information blocks, focusing on one thing.

Designed by the rules of the user interface significantly increases the effectiveness of the resource and gives it a competitive advantage.