Stage 1: Goal setting
What is the goal of the site? Increase the customer base, increase sales or just earn? At this stage, when we know our goal, we can determine what we need-a small business card site, a corporate website or an online store, or something else.
Stage 2: Identification of the target audience
Each company knows its customers - it doesn't matter only gender and age, but also social and financial situation, and the level of knowledge of the Internet. Every little thing is important. The Pareto rule helps a lot: 20% of efforts give 80% of the effect.
So you don't need to think about how to make a website understandable to everyone. It's important to identify the main 20% of end consumers, which give you 80% of profit and focus your resource on them. Therefore, we need to conduct research, learn more about your audience.
Stage 3: Research
The task of any site of a company engaged in the provision of services or the sale of goods in particular is to cause the consumer confidence, to be understandable to the buyer. There's no doubt. This task is solved using the User-centered design rule, UCD, which means that the site should have a user-oriented design.
Stage 4: Site design
Applicable to the entire site, there's a rule of Walk-Up-And-Use Design - an intuitive design. Any site should be understandable to the user at a glance.
Stage 5: Creation of the website
At this stage, the site is submitted for layout and work for programmers.
Users don't like to wait for a long time, so there is a rule of 2 seconds. The implementation of this rule directly depends on the programmer. Only he can set up the site so that the pages are quickly loaded and website responded to the user's actions quickly.
Also developer's responsibility is observance of such two rules Graceful Degradation, Fault-tolerance and Progressive Enhancement, PE.
Stage 6: Filling the site
There are some rules even in filling the site . When writing content for a site, the principle of an inverted pyramid is considered ideal, when the article begins with the most important idea, and below, the gradual unfolding of the topic occurs.
Also when writing texts it is recommended to use the method The Self-Reference Effect. It's necessary to use a closer connection with the user, telling about "one's own" experience. When creating content, don't forget about the level of knowledge of your audience. Don't use complex terminology if your target consumers are beginning in this business.
Stage 7: Site testing
We need to find out whether users are comfortable on our site. To do this, there is a rule such as Eye-Tracking. By tracking the user's view, one can see how easily and quickly he perceives information on the site.
There is such an interesting rule - the rule of Fitz. It has found application due to the ability to track mouse movements of the user.
With it, you can determine the most effective location for the block location with reference to important information or effectively use the space on the site.
But if you need a really professional, effective and perfectly working website - connect WebGuards and our team will make it for you :)
